.New Delhi: Dependence Retail prepares to stretch Superdry right into the athleisure portion which will definitely position it in straight competitors with leading sports apparel companies like Nike, Adidas as well as Asics.Last year, the English style brand name had actually printer inked a joint venture contract with Dependence Brands for the sale of Superdry's intellectual property possessions in India, Sri Lanka, as well as Bangladesh for u20a4 40 thousand (nearly 405 crore at the time). Superdry's foray into the athleisure section in India will be actually a 1st for the company worldwide, with several stores readied to level around India. Initially, the business is going to offer apparel, and also later on shoes after securing BIS qualification." The firm has been working on a retail layout for athleisure products, which has actually watched a surge in demand due to the fact that the pandemic. It could absorb French retailer Decathlon additionally with sizable format shops, while Superdry sporting activities are going to be mid-size stores," pointed out a mall driver familiar with the development.Reliance Retail carried out certainly not respond to ET's queries.Sales of leading sports brand names have actually run previously two years, driven through increasing recognition about fitness and rising demand for athleisure wear. Along with a populace of more than 1.4 billion, India is among the fastest-growing as well as most extensive international markets for sports apparel as well as footwear companies.Most international companies have actually been actually all around in the nation for much more than 20 years as well as have increased with collaborations with cricket as well as other featuring activities. The more recent candidates, nonetheless, have been installing on their own as comfy lifestyle and also routine athletic wear brands. India is finding improving interest in sports like kabaddi, football, beach ball, hockey and also badminton.Superdry entered into the country in 2012 in relationship along with Reliance Brands, a venture of Dependence Retail Ventures Ltd (RRVL). RRVL possesses relationships with individual manner labels in sectors like high-end, bridge-to-luxury and high-premium and high-street way of life including Armani Exchange, Burberry, Bally, Canali, Diesel, Gasoline, Hugo Manager, Hamleys and Jimmy Choo, Valentino and Balenciaga for the Indian market. Reliance Brands also acquired toy seller Hamleys in 2019.
Published On Aug 3, 2024 at 09:31 AM IST.
Sign up with the community of 2M+ industry experts.Subscribe to our e-newsletter to acquire most current understandings & analysis.
Download ETRetail Application.Receive Realtime updates.Save your favourite short articles.
Browse to download and install Application.