.New Delhi: Boldfit, a direct-to-consumer (D2C) exercise company has onboarded Indian cricketer KL Rahul as a company emissary as well as a real estate investor in the provider, it showed to ETRetail.Without divulging the specific percentage of stake the cricketer has actually taken, the business claimed it is actually a considerable and also strategic investment.This collaboration intends to make use of KL's immense popularity, especially one of youth as well as health and fitness lovers, to expand Boldfit's reach into untrained markets as well as demographics across India.Sharing regarding the brand name's development plans, Pallav Bihani, owner and CEO of the company pointed out, "Our experts are going all-in on increasing our activewear as well as footwear classifications, which are readied to redefine the physical fitness market. These portions are our future development motors." Presently, fitness as well as yoga accessories steer the majority of Boldfit's sales, Bihani shared.In the 2022-23, the D2C brand name achieved an earnings of Rs 73 crore. Along with strategic efforts and this alliance, the label strives to connect with an earnings of Rs 500 crore through FY26. Founded in 2018, it currently serves over 1 crore consumers every year and also strives to increase this reach to 5 crore with this partnership. Likewise, it is boosting its source chain structure to make sure swift distribution and constant item availability.Looking forward, the D2C start-up expects a spurt in internet web traffic, social media sites involvement, and higher purchases across our crown jewel groups.
Published On Aug 1, 2024 at 10:46 PM IST.
Participate in the area of 2M+ business specialists.Sign up for our e-newsletter to obtain most up-to-date understandings & analysis.
Download And Install ETRetail App.Acquire Realtime updates.Save your favourite write-ups.
Browse to download App.